Keep members before they quietly quit.

Kaivance spots missed sessions, checks in automatically and tells the right coach why to act, before the cancellation email.

The coach view every morning. Sample data.
The Den, UAE
First 3 months on Kaivance
2,800+
bookings made in the first 3 months
8.2s
median reply time to members
AED 19,000+
taken in chat in the first 3 months

Members don't cancel. They drift first.

Nobody wakes up and quits. They miss a Tuesday. Then a week. Then the direct debit gets cancelled and your team finds out from an email.

That's not a coaching problem. It's a system problem. Your coaches are coaching. The drift happens in the gaps.

45%
of new members cancel in their first 90 days
53%
of members who get past 90 days stay a year or more

Source: Wodify member data, reported by Morning Chalk Up

Revenue leak calculator

What drift costs your gym

£
%
%

£135,000

lost to cancellations every year

Kept with KaivanceStill leaving
Members lost a year
150
Recurring revenue they take each month
£11,250

£27,000 back in the business if you keep 20% of them.

Most gyms notice at the end. Kaivance acts at the start.

Every member leaves a trail before they leave. Here's where Kaivance steps in, and where most gyms find out.

  1. First visit

    Trial clock starts

    The 14-day window runs from their first session, not the purchase date. Welcome and first-visit reminders go out on time.

  2. Paid, no visit

    Bought but not started

    Paid trials who never walked in get chased until they book. Most systems don't even track this.

  3. Missed session

    Check-in sent

    A missed class triggers a message in your gym's tone, while getting them back is still easy.

  4. Frequency drops

    Coach alerted

    The right coach gets what changed, the member's history and the next action. One tap to take over.

  5. Cancel request

    Where most gyms find out

    By now the decision is made. Saving them here is a negotiation, not a nudge.

Trial pipeline, shown with sample data.

Know who needs you today. And why.

Not a black-box churn score. Kaivance shows you exactly what changed, so your coach walks into the conversation with a reason.

  • Intervene
  • Ending soon
  • Low frequency
  • Early stage
  • On track
  • Signals you already have

    Trial stage, bookings, attendance, missed sessions and conversation history, synced from your booking system.

  • Check-ins that match the member

    At The Den, members get a check-in every week, every two weeks or every month depending on how engaged they are. Coaches can override any time.

  • No blanket blasts

    Messages fire on behaviour. You set the timing, the wording and when automation stops.

We build it.You approve it.

You're not getting an empty login and a help centre. We set the whole thing up around how your gym already runs.

1 week

To go live once we have access and an approver. Complex integrations take longer.

We do

  • Map where you're losing people. Your journey, follow-ups and the points where people go quiet.
  • Connect your stack. WhatsApp, your booking platform and payments, working as one journey.
  • Write it in your voice. Your tone, policies, coach handoffs and the words you never use.
  • Test every route. Then monitor and tune once it's live.

You do

  • Share your current offers and policies
  • Give access to your booking and payment systems
  • Pick one person to approve the conversations

Before launch

  • Offers and policies verified
  • Handoffs tested with your team
  • Nothing goes live until you approve it

Your three other options.

Every gym owner tries one of these first. Here's how they stack up.

What mattersRely on coaches noticingHire a retention personGeneric CRM automationsKaivance
Spots drift the day it startsWhen someone remembersIn working hoursOnly what you pre-builtEvery member, every day
Sounds like your gymYes, when it happensYesTemplate blastsTrained on your tone and rules
Coach gets the reason and historyRarelyIf they write it downNoWith every alert
CostLost membersA full-time wageSoftware plus your timeOne subscription, set up for you

Case study

The Den stopped running on memory.

Before Kaivance, trial follow-up, missed sessions and member questions all relied on someone remembering. Coaches carried admin between classes. Now Kaivance runs the front desk, trials and check-ins, and Michael sees every at-risk member from one dashboard.

2,800+
bookings in 3 months
8.2s
median reply time
“Nothing slips through the net any more. It just runs, and I am not the one holding it together.”
Michael SoleOwner, The Den

Built for some gyms. Not all of them.

A great fit if

  • You run an owner-led gym, CrossFit box, boutique studio or a multi-site team
  • Members book through a platform like MindBody, Glofox, PushPress or TeamUp
  • Your members already message you on WhatsApp
  • You'd rather keep members than keep buying leads to replace them

Not a fit if

  • You want to blast the same message to everyone
  • You don't track bookings or attendance anywhere
  • You want AI to replace your coaches. It won't. It hands them the members who need them.

What is gym member retention software?

Gym member retention software watches attendance, bookings and trial progress, spots members who are drifting, and triggers follow-up before they cancel. It turns signals your gym already has into a daily list of who needs attention, why, and what to do next.

Kaivance goes one step further. It doesn't just flag the member. It sends the check-in on WhatsApp in your gym's voice, and brings in the right coach with the member's history attached when a person can change the outcome.

How to reduce gym member churn

  1. 01

    Start retention during the trial

    Most cancellations happen in the first 90 days. Build the habit before the first payment rolls over.

  2. 02

    Track paid members who never started

    Someone who bought and never came in is your highest-risk member.

  3. 03

    Follow up on the first missed session

    A quick check-in after one miss is easy. Winning someone back after a month is not.

  4. 04

    Flag attendance drops, not just cancellations

    A member going from three sessions a week to one is telling you something.

  5. 05

    Give coaches the reason, not just the name

    A coach who knows what changed has a real conversation instead of a generic one.

Questions gym owners ask.

Straight answers on control, setup and what your team still owns.

How does Kaivance know a member needs attention?

It uses signals from the systems already running your gym: trial stage, bookings, attendance changes, missed sessions and conversation history. It doesn't guess. It shows your team what changed and why the member was flagged.

Does it work with MindBody, Glofox and PushPress?

Kaivance connects to MindBody, Glofox, PushPress, TeamUp, Stripe and more, and works with any booking platform that has a suitable API. We confirm your exact stack on the audit call before you buy. If a system can't support an action safely, that action stays human.

Will members get robotic or spammy messages?

No. Messages are triggered by what a member actually did, not sent to everyone. Kaivance is trained on your tone and policies, and you approve every journey before launch. Sensitive conversations, like pausing or cancelling a membership, go straight to a person.

Do coaches still own the relationship?

Yes. Kaivance handles the consistency. Your coaches handle the relationship. When a personal conversation can change the outcome, the right coach gets the reason, history and next action, and can take over any thread at any time.

How much work is setup for my team?

Very little. We do the mapping, connections, configuration and testing. You give us your offers, policies, system access and one person who approves the conversations.

How fast can we go live?

Most gyms go live within a week once we have access and an approver. Complex integrations take longer. Nothing talks to a real member until your team has tested and approved it.

What does it cost?

Every gym's setup is different, so we work it out with you on a call. Book one, bring a real lead or member journey, and we'll show you what Kaivance would take off your team. If it isn't worth it for your gym, we'll tell you.

Find out where your members are slipping.

Book a free retention audit. Bring one real member journey. You leave with a plan, whether you buy or not.

  • Your drift map. Where trials and members go quiet in your current journey.
  • The revenue at stake. Worked out on your numbers, not ours.
  • What to automate, what stays human. A clear line, agreed with you.
  • The smallest system to launch first. So you see results in weeks, not months.

Nothing goes live until you approve it. Every message, action and handoff tested with your team first.

Pick a time that suits you

30 minutes with the team that builds Kaivance. We onboard a small number of gyms each month so every launch gets built properly.

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